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The Power of the Press
The media is in need of some mending.
BY PETER R. KANN
Wednesday, December 13, 2006 12:01 a.m. EST
clipped from www.opinionjournal.com
ON THE NEWS
The Power of the Press
The media is in need of some mending.
BY PETER R. KANN
Wednesday, December 13, 2006 12:01 a.m. EST
The blurring of the lines between journalism and entertainment. Journalism that puts too high a priority on entertaining is almost destined to distort and mislead. Compounding this confusion is a diffusing definition of "journalist." When political operatives moonlight at moderating news shows, when people alternate between being political editors and political consultants, when celebrity newspeople pocket $20,000 fees speaking at corporate conventions while criticizing congressman for conflicts of interest--we jumble public perceptions of newspeople as well as news.
The blurring of lines between news and opinion. Newspapers have a format that helps maintain the distinction. The Internet, TV and most magazines have neither that format nor that tradition. The result is a blending of news and views. The two are not ingredients to mix together for a tastier meal, they are different courses. Part of the problem here lies in fashionable new philosophies that argue there are no basic values of right and wrong, that news is merely a matter of views. It's a dangerous philosophy for our society and a dagger at the heart of genuine journalism.
The blending of news and advertising, sponsorships or other commercial relationships. The resulting porridges may be called "advertorials" or "infomercials"; they may be special sections masquerading as news, news pages driven by commercial interests, or Web pages where everything somehow is selling something. Without clear distinctions between news and advertising, readers or viewers lose confidence in the veracity of a news medium. And advertisers lose the business benefit of an environment of trust.
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